CONTENT STRATEGY
For B2B companies at $5M-$50M who need content that differentiates, not just fills a calendar.
Your content is busy.
Your pipeline is quiet.
You're publishing. It's not converting. The problem isn't volume. It's the absence of a diagnostic layer between strategy and production.
THE NOISE
Content without diagnosis is just noise.
The fix isn't more content. It's knowing why the current content doesn't work.
The blog nobody reads.
Traffic is flat because the content isn't positioned. It ranks for nothing and resonates with no one because it was written to fill a calendar, not to differentiate.
The LinkedIn that flatters.
Peers leave likes. Prospects don't click. Your LinkedIn gets engagement from the wrong audience because it's built for vanity, not pipeline.
The calendar that's full.
Activity everywhere. Intent nowhere. The editorial calendar is packed, but every piece exists in isolation. No pillar architecture. No compounding. Just content.
WHAT CHANGES
Strategy first. Then the words earn their place.
Three outcomes when diagnosis precedes production.
Content that differentiates.
Your ICP reads your content and sees a company that understands their problem differently than everyone else. Positioning becomes visible, not just claimed.
Content that compounds.
Every piece builds on the last. A pillar architecture where blog posts, LinkedIn content, and case studies reinforce each other instead of existing in isolation.
Content that converts.
A voice that sounds like your company, not like everyone else's ChatGPT output. Content built on strategic foundations, not whims.
THE PROCESS
Diagnose.
Architect.
Execute.
Three steps from content audit to content that works.
Content Diagnostic.
Before I write a word, I diagnose what's working, what's failing, and why. Positioning gaps. Voice inconsistencies. Pillar architecture problems.
01
Strategic Architecture.
I build the foundation: positioning, voice, content pillars, and an editorial roadmap that connects every piece to business outcomes.
02
Execution.
Then I create the content: blog posts, LinkedIn, case studies, thought leadership. Built on the strategy, not alongside it.
03
DELIVERABLES
The deliverables.
Not every client gets every deliverable. The diagnostic determines the scope.
Content Diagnostic Report
A structured analysis of what's working, what's failing, and why. Positioning gaps, voice inconsistencies, and pillar architecture problems documented with evidence.
Positioning Framework
Your market position articulated clearly: who you serve, what you replace, and why your approach is different. The foundation every piece of content builds on.
Brand Voice Guide
A voice system with distinct profiles, tone rules, and language patterns. Every writer who touches your content knows exactly how your brand sounds.
Content Pillar Architecture
The strategic framework that connects every piece of content to business outcomes. Pillars, topics, and an editorial roadmap that compounds over time.
Content Execution
Blog posts, LinkedIn content, case studies, and thought leadership. Written and published on a strategic editorial calendar. Built on the architecture, not alongside it.
FIT CHECK
Built for companies with a content problem, not a content gap.
This engagement works best when these conditions are true.
For you if...
Revenue above $5M. Content exists but doesn't convert. You've tried agencies or freelancers and it didn't stick. You want strategy and execution, not just production.
Not for you if...
No content yet (you need production first, not strategy). Under $5M revenue (budget mismatch). Looking for someone to just write blog posts without strategic input.
THE DIAGNOSTIC
Sometimes the content problem is a revenue problem.
If your content isn't converting, it might not be a content problem at all. The DV Diagnostic reveals whether the breakdown is in your buyer's readiness, not your content's quality.
FAQ
Before we talk.
What does a content strategy engagement look like?
It starts with a content diagnostic: what's working, what's not, and why. From there, I build the strategic layer (positioning, voice, pillars, editorial roadmap) and then execute against it. Blog posts, LinkedIn content, case studies, thought leadership. The scope depends on what the diagnostic reveals.
How is this different from hiring an agency?
Most agencies skip to production. They'll fill your calendar with content that sounds like everyone else's. I start with diagnosis. The strategic layer (positioning, voice, pillar architecture) gets built first. Then every piece of content serves the strategy, not the other way around.
What's the typical timeline?
The content diagnostic takes 2-3 weeks. Strategic architecture takes another 2-3 weeks. Execution is ongoing. Most engagements reach full production rhythm within 60 days of kickoff.
Do you write the content or just the strategy?
Both. The diagnostic and strategic architecture come first, then I execute: blog posts, LinkedIn content, case studies, and thought leadership. Strategy without execution is a document that collects dust. I make sure the content gets made.
What does it cost?
Engagements are scoped after the initial diagnostic conversation. Investment varies by scope, complexity, and duration. This is a strategic partnership, not a content production line.
Can you work with our existing content team?
Yes. Some clients want full execution. Others want the strategic layer and hand execution to their internal team. The engagement adapts to your capacity.